Memory is the capability of our brain to retain or hold onto the past or the events that are currently happening , relating to different pieces of  information, so that  they can be reproduced in  future in a structured way. Memory makes a fundamental contribution to our everyday mental activity.

This is one of the most complex function of brain and starts with learning and remembering simple things such as  meaning of  various words,  different skills such as to ride a bicycle or  how to play a musical instrument  . And then there is a complex type of memory that allows us to  recall and even ‘re-live’ personal events or episodes from our near and distant past.

Psychologists distinguish between three necessary stages in the learning and memory process: Encoding, Storage, and Retrieval (Melton, 1963). Encoding is defined as the initial learning of information; Storage refers to maintaining information over time; Retrieval is the ability to access information when you need it.


Memory is not supported by a single brain region, but  rather by a wide set of brain areas. One brain region, however, is known to be especially important for memory and that is called the hippocampus.

Activity of millions of neurons in many different regions of our brain must become highly linked to produce a coherent memory that interweaves emotions, sights, sounds, smells, event sequences and other stored experiences.

Human memory function and storage is one of the greatest marvels of nature and science and is yet to be fully discovered why memory widely varies from person to person or why there is a sudden loss of memory.


Ancient Ayurvedic medicinal plants (Brahmi,Ashwagandha, Turmeric,  Shankhpushpi, gotu kola etc) is known to reduce brain aging and induce anti stress and memory enhancing effects which help in regeneration of neural tissues.

Ayurveda prescribes several remedies for improving memory and intelligence.Researchers are continuously working to develop new Ayurvedic medicines   concentrating on the treatment of memory disorders known as Dementia

These ayurvedic medicinal plants helps altering the concentration of neurotransmitters — chemical substances that are known to play an important role in mental processes including memory. For example, an abnormally high level of Gamma Amino Butyric Acid (GABA) or a reduction in the level of acetlycholine, both neurotransmitters, can affect memory.

Recent tests showed that such plants like Brahmi ,Ashwagandha etc reacts strongly with GABA,  enhances acetylcholine concentration and stimulates production of a chemical in the brain called nerve growth factor that can reverse nerve decay caused by aging. Hopes are high that further research on application of these medicinal plants will  yield a drug that could arrest memory decline in the elderly.

The thrust of research is to verify through modern testing techniques, the efficacy of medicinal plants listed in ancient Ayurvedic medical texts.


Branolia is an ayurvedic tonic based on the knowledge gleaned from the ancient ayurveda on the regenerative and memory enhancement power of the medicinal plants ,mainly Brahmi.

Branolia’s main ingredient Brahmi, helps increases memory, concentration and thinking power and keeps the nerve cells cool, healthy and tuned.

Along with Brahmi, Branolia contains Satamuli, Berela, Ashwagandha, Jastimodhu and Alkushi which have high brain rejuvenation properties for enhancing memory power.

Branolia, the century old memory tonic is considered to be very useful in   enhancing healthy  memory when used regularly, and  is suitable for all ages.

Ayurvedic ingredients in Branolia helps students enhance academic performance, for middle  aged it keeps the brain and body tuned for the daily rigours and for the aged it helps manage age related mental degeneration.


  • “Event” Cells in the Brain Help Organize Memory into Meaningful Segments:

By Simon Makin on April 13, 2020

  • The Brain Learns in Unexpected Ways: White matter, the insulation around our neural wiring, plays a critical role in acquiring knowledge

By R. Douglas Fields on March 1, 2020

  • What Is the Memory Capacity of the Human Brain?

By Paul Reber on May 1, 2010



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