Memory and Ayurveda


Memory is the capability of the brain to retain or hold onto the past or the events that are currently happening and relating to different pieces of  information, so that  they can be reproduced in the future. Memory makes a fundamental contribution to our everyday mental experience. Without memory, independent living can become very difficult and next to  impossible

Memory is one of the most complex function of brain and starts with learning and remembering simple things such as knowing  meaning of  various words,  different skills such as to ride a bicycle or  how to play a musical instrument etc. And then there is a complex type of memory that allows us to  recall and even ‘re-live’ personal events or episodes from our near and distant past.

Psychologists distinguish between three necessary stages in the learning and memory process: Encoding, Storage, and Retrieval (Melton, 1963). Encoding is defined as the initial learning of information; storage refers to maintaining information over time; retrieval is the ability to access information when you need it.


Memory is not supported by a single brain region, but  rather by a wide set of brain areas. One brain region, however, is known to be especially important for memory and that is a structure deep in the brain’s temporal lobes called the hippocampus.

Human memory function and storage is one of the greatest marvels of nature and science is yet to fully discover why memory widely varies from person to person or why there is a sudden loss of memory.

Short Term Memory It is generally believed that five to nine items can be stored in active short-term memory and can be readily recalled. Patients who suffer from short-term memory loss can’t remember who walked into the room five minutes before, but can remember their childhood friend from 50 years ago.

Implicit memory is sometimes referred to as unconscious memory or automatic memory.It uses past experiences to remember things without thinking about them. The performance of implicit memory is enabled by previous experiences, no matter how long ago those experiences occurred.

Procedural memory is a part of the long-term memory that is responsible for knowing how to do things,


AYURVEDA  can enhance memory function

Ancient Ayurvedic medicinal plants (Brahmi,Ashwagandha, Turmeric,  Shankhpushpi, gotu kola etc) reduce brain aging and induce anti stress and memory enhancing effects which help in regeneration of neural tissues.

These ayurvedic medicinal plants helps altering the concentration of neurotransmitters — chemical substances which are known to play an important role in mental processes including memory. For example, an abnormally high level of Gamma Amino Butyric Acid (GABA) or a reduction in the level of acetlycholine, both neurotransmitters, can affect memory.

Recent tests showed that such plants like Brahmi ,Ashwagandha etc reacts strongly with GABA,  enhances acetylcholine concentration and stimulates production of a chemical in the brain called nerve growth factor that can reverse nerve decay caused by aging.

Ayurvedic Memory Tonic BRANOLIA powered by Brahmi can help

Branolia is an ayurvedic tonic for healthy memory based on the knowledge gleaned from the ancient ayurveda on the regenerative and memory enhancement power of the medicinal herb Brahmi.

Branolia’s main ingredient Brahmi, helps to enhance memory functions, concentration and thinking power and keeps the nerve cells cool, healthy and tuned without any side effects.

Along with Brahmi, Branolia contains Satamuli, Berela, Ashwagandha, Jastimodhu and Alkushi which all have high brain rejuvenation properties.

Branolia, the century old memory tonic powered by medicinal plant Brahmi, is considered to be very useful in   enhancing memory power and  is suitable for all ages.

Ingredients in ayurvedic memory tonic Branolia helps students enhance academic performance, for middle  aged it keeps the brain and body tuned for the daily rigours and for the aged it helps manage age related mental degeneration.

The memory enhancing property of Branolia, its ability to beat down mental stress and keep the brain working on even keel has made Branolia a household name. Branolia is recommended by Ayurveda practitioners for a number of mental health issues, attention deficit and memory disorders.  The corroboration by modern medical research on the efficacy of Brahmi reinforces the trust Ayurveda has place on Brahmi and Branolia.



  • “Event” Cells in the Brain Help Organize Memory into Meaningful Segments:

By Simon Makin on April 13, 2020

  • The Brain Learns in Unexpected Ways: White matter, the insulation around our neural wiring, plays a critical role in acquiring knowledge

By R. Douglas Fields on March 1, 2020

  • What Is the Memory Capacity of the Human Brain?

By Paul Reber on May 1, 2010




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