Memory , Alzheimer’s and Ayurveda


The Brain houses our mind and our Memories, and we rely on its information-processing capacities when we set out to learn something new. This is the most complex function that take place inside brain.

Memory can be classified under following 4 categories , viz

1)Sensory memory :is an immediate  recall of an experience, such as what we just saw or ate.

2)Short-term memory :is that brief period of time where you can recall information you were just exposed to.

3)Working memory :can be defined as the ability of  brain to keep a limited amount of information available for some time enough to use it.

4)Long-term memory : encompasses memories that range from a few days to decades as a store house.

In order for successful learning to take place, information need to move from the sensory or the short-term /working memory to the long-term memory.

(Ref .Esther Heerema, MSW ,Medically reviewed by Shaheen Lakhan, MD, PhD, Feb 2022)


As defined by Mayo Clinic, world’s leading academic medical centre , Alzheimer’s Disease is a progressive neurologic disorder that causes the brain to shrink (atrophy) and brain cells to die.  It is a continuous decline in thinking, behavioural and social skills that affects a person’s ability to function independently.

The disease is named after German psychiatrist and pathologist Alois Alzheimer, who first described it in 1906.

SYMPTOMS  In its early stages, Alzheimer’s disease typically affects short-term memory such as forgetting recent events or conversations. However, as the disease progresses, people gradually experience more long-term memory loss and ultimately even lose the ability to carry out everyday tasks.

Recent Findings

As per ADDI, (Alzhemeir’s Disease Data Initiative), a renowned Medical Research Centre USA,  in their  report published in November 2021,says more than 55 million people worldwide  are living with Alzheimer’s disease and related dementias.

The World Health Organization estimates (2019 data)that worldwide it costs $1.3 trillion per year to treat people with Alzheimer’s disease or related dementias.

Ayurveda Can Help

Brahmi, is a medicinal herb, known to be widely beneficial in boosting memory and preventing causes of dementia and highly recommended by Indian Ayurveda, and other alternative medicines.

The latest medical research corroborates Ayurveda’s claim that Brahmi is a  brain-rejuvenating plant and useful for Alzheimer patients. It has significant memory-promoting effect. The memory enhancing properties of Brahmi are due to the presence of bacoside A, Sbio-chemical which helps in re-building damaged brain tissues

(Ref  Dhanasekaran M, Tharakan B, Holcomb LA et al. Neuroprotective mechanisms of ayurvedic antidementia botanical Bacopa monniera. Phytother Res. 2007;21:965-969)

BRANOLIA for healthy memory  ,powered by Brahmi

Branolia is an ayurvedic tonic from century old Ayurvedic House Branolia Chemical Works in West Bengal , based on the knowledge from the ancient ayurvedic texts on the regenerative and memory enhancement power of the Brahmi.

Thr Main ingredient Brahmi in Branolia helps increases memory, concentration and thinking power and keeps the body healthy and tuned.

Along with Brahmi, Branolia contains Satamuli, Berela, Ashwagandha, Jastimodhu and Alkushi which have higbrain rejuvenation properties.

Ingredients in Branolia helps students enhance academic performance, for middle aged it keeps the brain and body tuned for the daily rigours and for the aged it helps manage age related mental degeneration.




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